Sr Product Manager, Downstream Marketing - Shockwave Medical

Company: Disability Solutions
Location: Santa Clara
Posted on: February 15, 2025

Job Description:

Johnson & Johnson is hiring for a Senior Product Manager, Downstream Marketing to join our team.\rAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.\rFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges. We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.\rAt Johnson & Johnson, we all belong.\rShockwave Medical, Inc., recently acquired by Johnson & Johnson, is a pioneer in the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Shockwave Medical aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.\rPosition OverviewWe are looking for a high-performing individual to serve in a high-profile position driving product launches for a therapy that is changing the interventional landscape. Your role will focus on increasing the penetration of peripheral or coronary Intravascular Lithotripsy (IVL) in existing markets, launching in new markets, and driving new product launches. This individual will play a key role in collaborating with the R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing and sales teams to ensure that the launches go smoothly and meet their objectives. This individual will also develop and execute marketing programs across the globe. The ideal candidate desires to be part of one of the most exciting startups in medical devices at an inflection point in the company's history. This is a visible role that will be vital to the company's success.\rEssential Job Functions

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• Develop and execute comprehensive global & US strategies for new/existing products including:
• product positioning, and clinical and economic value proposition
• marketing campaigns, messages and collateral
• sales and physician education programs
• product demand forecasts
• analysis of business performance against objectives
• formulating new approaches and strategies as needed
• conferences/tradeshows, customer engagement priorities, and booth playbook
• Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.
• Lead market research to understand behaviors, test messaging and identify opportunities.
• Establish relationships with key opinion leaders in the field and work with them to develop content for our marketing channels.
• Acquire and analyze feedback from key opinion leaders, current and potential customers, third-party market research and internal stakeholders.
• Possess an in-depth knowledge of the peripheral and/or coronary intervention community trends and more specifically, the segments targeted by assigned products, including the motivators for action.\r\r

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