Product Marketing Manager, Fenceline

Company: Picarro
Location: Santa Clara
Posted on: February 10, 2025

Job Description:

Product Marketing ManagerLocation: Santa Clara (Picarro HQ) / RemoteJob Term: Full-TimeThe Opportunity: Picarro is seeking a highly motivated and results-oriented Product Marketing Manager (PMM) to join our growing team focused on building and providing solutions to environmental monitoring needs. In this critical role, you will play a pivotal role in bringing our cutting-edge products to market, driving awareness, adoption, and sales across diverse industry segments.Responsibilities:

• Deep Product Expertise: Partner with product management, engineering, and sales teams to gain a comprehensive understanding of our solutions suite, including its functionalities, target markets, and unique value propositions for various customer segments. Conduct in-depth product reviews and immerse yourself in the user experience to ensure messaging resonates with customer pain points. Focus especially on how our solutions address challenges related to Ethylene Oxide (EtO) sterilization and Volatile Organic Compound (VOC) emissions monitoring and regulations.
• Market Intelligence & Trend Spotting: Conduct thorough market research to identify emerging environmental and regulatory trends that might impact your target audience. Analyze competitor landscapes and stay ahead of the curve by anticipating future compliance challenges faced by different industries, with a particular focus on evolving EtO sterilization regulations and tightening VOC emission standards. Leverage your findings to inform product development and marketing strategies.
• Compelling Product Messaging & Content Creation: Develop a clear and concise product positioning framework that effectively communicates the benefits and competitive advantages of your compliance solutions, specifically highlighting how they help businesses comply with stricter emission limits to meet environmental regulations. Craft compelling marketing collateral, such as product brochures, case studies, white papers, and blog posts, tailored to educate potential customers with varying levels of technical expertise.
• Sales Enablement: Collaborate closely with sales teams to develop and deliver impactful sales enablement tools, including product training, sales collateral, and messaging guides. Equip the international sales force with the insights and resources needed to effectively position the product and close opportunities. Continuously gather feedback to refine and optimize enablement strategies.
• Demand Generation & Lead Nurturing: Develop and execute targeted marketing campaigns across various channels (e.g., digital advertising, content marketing, webinars, trade shows) to generate high-quality leads and drive product adoption. Utilize marketing automation tools to nurture leads and guide them through the sales funnel, emphasizing how your solutions can help them navigate the complexities of EtO and VOC regulations.
• Data-Driven Marketing & Performance Analysis: Track and analyze marketing campaign performance using marketing automation tools and marketing analytics platforms. Measure key metrics (e.g., website traffic, lead generation, conversion rates) to identify areas for improvement and optimize campaigns for maximum ROI.
• Regulatory Expertise & Thought Leadership: Stay up-to-date on the latest environmental regulations and evolving compliance standards that impact our target markets, with a particular focus on recent amendments to the EPA's National Emission Standards for Hazardous Air Pollutants (NESHAP) for Ethylene Oxide Sterilization Facilities and upcoming changes to VOC regulations at both federal and state levels. Translate complex regulations into actionable insights and translate this knowledge into thought leadership content that positions your company as a trusted advisor in the compliance space.Qualifications:
  • Bachelor's degree in marketing, environmental science, public policy, or a related field.
  • 5+ years of experience in product marketing or other industry specific experience, preferably within the environmental or regulatory compliance space.
  • Strong understanding of environmental and regulatory compliance challenges faced by various industries (e.g., manufacturing, healthcare, energy).
  • Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences (technical and non-technical).
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and marketing analytics platforms (e.g., Google Analytics, Tableau).
  • Ability to work independently and manage multiple priorities in a fast-paced environment.
  • Excellent collaboration and interpersonal skills to build strong relationships with cross-functional teams.Bonus points:
    • Experience in developing marketing materials for a technical audience.
    • In-depth knowledge of specific environmental or regulatory compliance standards relevant to your target markets, particularly those related to EtO sterilization and VOC emissions.
    • Proven track record of success with content marketing strategies (e.g., SEO optimization, contentWe offer a comprehensive benefit package including:
      • Medical, Dental, and Vision insurance
      • Flexible Spending Account (FSA) and Health Savings Account (HSA) plans
      • Life, Short-Term Disability, and Long-Term Disability Insurance
      • Flexible Vacation Policy and Paid Holidays
      • Employee Referral Program
      • 401K
      • Social events (summer picnic, holiday party, team lunches, etc.)
      • On-site Health & Wellness programs (fitness challenges, outdoor bootcamp, flu-shots, etc.)About Picarro:We are the world's leader in timely, trusted, and actionable data using enhanced optical spectroscopy. Our solutions are used in a wide variety of applications, including natural gas leak detection, ethylene oxide emissions monitoring, semiconductor fabrication, pharmaceutical, petrochemical, atmospheric science, air quality, greenhouse gas measurements, food safety, hydrology, ecology, and more. Our software and hardware are designed and manufactured in Santa Clara, California and are used in over 90 countries worldwide based on over 65 patents related to cavity ring-down spectroscopy (CRDS) technology and are unparalleled in their precision, ease of use, and reliability.All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, gender identity, social orientation, nor on the basis of disability. Posted positions are not open to third party recruiters/agencies and unsolicited resume submissions will be considered free referrals.If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Picarro, Inc. atfor assistance.Required
        Preferred

        Job Industries

        • Other

Keywords: Picarro, Santa Clara , Product Marketing Manager, Fenceline, Executive , Santa Clara, California