Senior Director of Product Marketing
Company: Kira Learning
Location: San Francisco
Posted on: May 18, 2024
Job Description:
About Kira LearningKira Learning is creating curriculum and
learning tools that empower teachers and prepare students for a
world in which technology and science play pivotal roles in
everyone's lives. By way of our expert-backed content and
intuitive, integrated teaching platform, Kira is intent on
transforming the way computer science and artificial intelligence
is taught and learned.We are backed by top-tier Venture Capital
funds including New Enterprise Associates (NEA), Andrew Ng's AI
Fund, and Primavera.About the Role: We are looking for a strong
Senior Director of Product Marketing to build out and own the
go-to-market strategy and execution for all Kira Learning products.
As our first hire dedicated to product marketing, you'll use both
qualitative and quantitative insights about our users and turn them
into comprehensive marketing initiatives that focus on driving user
acquisition, engagement and retention. You'll be responsible for
building out different user journeys, value propositions and
creating narratives that resonate with both students and teachers
alike. This is a highly impactful role, and you'll partner with
multiple business stakeholders to drive alignment on overall
product strategy and marketing programs. The ideal candidate is
someone who has a track record of leading go-to market launches,
integrated campaigns and can balance ambitious business results
with a focus on our user's needs.Responsibilities & Duties
- Own the overall strategy for the product marketing function in
order to increase market awareness, engagement with users, and
ultimately, ARR growth.
- Develop and articulate clear, engaging narratives that showcase
our products, vision, and industry thought leadership.
- Collaborate closely with cross-functional teams, including
Product, Design, Engineering, and Customer Success, to ensure
successful product launches with a clear and cohesive marketing
plan which includes positioning, messaging, and promotional
strategies.
- Conduct consumer research and competitive analysis to inform
the value proposition development of new products and
features.
- Collaborate with the team to develop high-impact marketing
campaigns, social media, email marketing, and content
marketing.
- Continually test and analyze campaign performance and provide
actionable insights and recommendations for optimization.
- Act as a thought leader and ambassador for Kira Learning.
Participate in external customer meetings, speaking engagements,
and written assets to deliver thought leadership.Experience &
Skills
- 12+ years of experience in product marketing roles, preferably
in consumer technology with a consistent record of developing and
implementing successful product marketing programs.
- Excellent written and verbal communication skills, with the
ability to create compelling narratives and drive alignment across
the organization.Ability to use insights, data, and statistical
analyses to drive marketing decisions and optimize campaigns.
- Analytical and results oriented, with the skills to plan,
prioritize and guide cross-functional teams from conception through
executions of multiple simultaneous projects.A passion for CS
education and Kira's vision and mission.
- Strong verbal and written communication skills; you can
patiently, professionally and effectively communicate with a
diverse and multicultural group of peers across time zones and
continents.
- Nimble and adaptable. Can roll with the punches and thrive in a
fast-paced, early-stage startup environment.
- A positive, can-do attitude. You're not deterred by minor
setbacks and are able to swiftly overcome ambiguity.
- You believe feedback is a gift. You can thoughtfully share
feedback to others as needed, and you can receive feedback and grow
from it.
- Will consistently cultivate a culture of inclusion where all
team members feel a sense of belonging and can bring their
authentic selves to work.
- Strong proficiency in Google Workspace programs, Microsoft
Office Suite.$170,000 - $200,000 a yearCompetitive salary ($170,000
to $200,000) and equity package in a well-funded, high growth
company. Compensation is based on a number of relevant factors such
as location, professional experience and related skill PTOPaid
parental leaveTop-notch medical, dental and vision coverageCompany
401(k) planBackground Check: Kira Learning will make a conditional
job offer in line with local, state and federal laws, and a
subsequent criminal, education, and employment history background
check will then be issued.Equal Employment Opportunity Employer: At
Kira Learning, we are committed to providing an environment of
mutual respect where equal employment opportunities are available
to all applicants without regard to race, color, religion, sex,
pregnancy (including childbirth, lactation and related medical
conditions), national origin, age, physical and mental disability,
marital status, sexual orientation, gender identity, gender
expression, genetic information (including characteristics and
testing), military and veteran status, and any other characteristic
protected by applicable law. Kira believes that diversity and
inclusion among our employees are critical to our success as a
company, and we seek to recruit, develop and retain the most
talented people from a diverse candidate pool. Selection for
employment is decided on the basis of qualifications, merit, and
business need.
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Keywords: Kira Learning, Santa Clara , Senior Director of Product Marketing, Executive , San Francisco, California
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